Drive iQ launches new Smarter Driving programme

Road safety specialist Drive iQ has launched a new product suite that delivers road safety education and personal wellbeing in one solution. The new risk management solution recognises the links between personal wellbeing, task performance and road safety

Created in collaboration with leading experts across various fields, the new Smarter Driving programme combines actionable insights and “expert-driven hacks” to engage drivers and build awareness and understanding of risks on the road.

It also recognises the links between personal wellbeing, task performance and road safety – which the business says is vital to create a culture of informed, prepared, aware and focused road use.

Richard Hill, CEO of Drive iQ, explained: “In a market which over the last five years has been almost entirely focused on data and technology-centric solutions, we purposefully focus on people. Safety starts with the individual behind the wheel being fit, prepared and capable of making smarter decisions.”

The programme is being launched globally. It’s accessible on all web-enabled devices and initially offered in six languages with plans to expand to 20 languages by Q2 of 2024.

Rich added: “Smarter Driving makes the vital connection between personal wellbeing, task performance and safety on the roads. Our annual coaching programme encourages users to make incremental yet impactful changes to their daily routines, which will enhance their driving enjoyment and make for safer and more sustainable journeys.”