Smarter Drivers. Safer Fleets. Better Performance.

Smarter Driving by Drive iQ helps fleets and insurers transform driver behaviour through evidence-based, digital learning - reducing incidents, downtime, and fuel use while improving driver wellbeing.

Driving performance begins with people.

Every journey is shaped not just by skill or compliance, but by mindset, focus, and behaviour.

That’s why Drive iQ’s Smarter Driving programme goes beyond traditional training and telematics — tackling the human factors behind risk to create safer, smoother, and more sustainable fleets.

Backed by leading UK insurers and proven across thousands of drivers, Smarter Driving turns everyday habits into lasting results — cutting claims, reducing costs, and improving wellbeing across your organisation.

Trusted By Leading Brands and Recommended By Leading Insurers

Fleet Risk Starts with Behaviour — Not Compliance.

Up to 95% of collisions are caused by driver behaviour.

Fatigue, distraction, and stress drive the most costly incidents — yet traditional training focuses on skills, and telematics focuses on data.

Neither changes why people drive the way they do. The result? Avoidable claims. Downtime. Rising costs.

Smarter Driving Changes That.

Built around human performance, not hardware, Smarter Driving helps organisations reduce risk, cut fuel use, and improve driver wellbeing — turning safer, calmer driving into measurable business results.

Most Solutions Measure Risk. We Change It.

Drive iQ turns insight into action — helping drivers think better, feel better, and perform better behind the wheel.

For Fleets – Lower costs, less downtime, fewer claims.
For Insurers – Stronger portfolios, higher policyholder engagement.
For Drivers – Greater confidence, lower stress, better wellbeing.
For Managers – HR see improved wellbeing; Operations see safer journeys; Leadership see cultural change.

Smarter Driving: Behaviour Change That Lasts.

Smarter Driving builds self-awareness, mindset, and focus — the real foundations of safe, efficient driving.

At its heart is the Drive iQ 7-Step Framework, a proven process that helps drivers anticipate risk, manage pressure, and make smoother decisions on every journey.

Each step is brought to life through short, engaging coaching modules that combine stories, real-world driving scenarios, and actionable insights.

Drivers don’t just learn safer behaviours — they practise them, reflect on them, and build habits that last.

How It Works

Coaching Modules

A series of short, interactive coaching modules (5–10 mins each) that blend stories, scenarios, and real-world tips.
Each one aligns with the 7-Step Framework, helping drivers apply key principles and build consistent, confident habits behind the wheel.
Personal Insight

Each driver completes the Smarter Driving Profile, revealing how they think, feel, and behave behind the wheel.
It’s a powerful mirror that turns self-awareness into safer, more efficient decisions.
Behavioural Nudges

Weekly digital reminders keep ideas fresh and focus sharp, reinforcing key habits from the modules so safe, smooth driving becomes second nature on every journey.

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Why Smarter Driving Works

Driver Training tells drivers what to do — short-term awareness with little lasting change. Focuses on skills and compliance, not mindset or behaviour.

Telematics shows what happened — constant data but no insight into why. Focuses on outcomes and monitoring, not learning or self-awareness.

Smarter Driving transforms why people drive the way they do. Focuses on mindset, behaviour, and self-management, creating lasting, measurable improvement.

Turning knowledge into behaviour and data into insights that drive real change.

Real Results for Fleets and Insurers.

20–30% reduction in incident frequency
5–10% improvement in fuel efficiency
Higher driver satisfaction and retention
Improved employee wellbeing and performance

Partnering with a leading UK insurer and their technology provider, Drive iQ developed a solution that combined telematics insight with behavioural coaching for a national HGV fleet.

By pairing real-time risk detection from AI dash-cams with Drive iQ’s Smarter Driving coaching, the fleet addressed the root causes of risky behaviour — not just the symptoms.

Result: Over 12 months, the programme delivered measurable improvements in driver safety, reduced incident frequency, and stronger insurance outcomes

“Having worked with Drive IQ for over two years now we have seen a marked improvement in our fleet and driving performance."

Gareth Roberts MIGEM EngTech Operations Director Momentum Utility Services
“QBE is delighted to partner with Drive iQ. We're confident that the science underpinning this safety and wellbeing coaching programme can help lead to ‘Smarter Drivers’.”

Jim Billings, Practice Lead, QBE
"Smarter Driving gave our team practical tools to drive better — supporting our people, reducing costs, and aligning with our environmental commitments."

Alain Brissimitzakis, Managing Director, Channel Assist

Award-Winning Behavioural Specialists.

Drive iQ helps organisations cut risk, reduce cost, and improve wellbeing through behaviour-based driver development.

Our award-winning programmes are trusted by fleets across the UK and endorsed by leading motor insurers for their measurable impact on claims, costs, and carbon.

Key Benefits

Fewer Incidents: Up to 30% reduction in collision frequency through better anticipation and calmer decisions.
Lower Costs: Smoother driving improves fuel efficiency by up to 20%, cuts maintenance, and reduces downtime.
Improved Wellbeing: Drivers learn to manage stress and fatigue, building focus and confidence on every journey.
Better Compliance: Supports duty-of-care responsibilities and demonstrates a proactive approach to risk management.
Cultural Impact: Creates a lasting safety culture — where drivers take ownership of safer, smarter performance.